However, if the company is able to get more clarity around this rule in the future, it may be able to add a Games tab to its iOS app like the one available now on Android.Īt launch, the gaming lineup remains the same as it does on Android. The company told TechCrunch that while Apple has been a great partner on Netflix games, it wasn’t entirely clear to Netflix if a gaming tab would bump up against another App Store policy, which bans apps that offer their own “app stores.” Since Netflix believes the tab is not critical to being able to offer the gaming experience to iOS users, it made the decision to launch without it. Meanwhile, iPad members will see the row (pinned to position 6) and will be able to access games from the Categories drop-down menu. Instead, iPhone members will only see a dedicated games row in the app where they can select any game to download. Netflix users on Android have their own dedicated “Games” tab in the app’s navigation, but iOS users will not. However, there is one difference between the iOS implementation of Netflix games and how the system works on Android. The system had actually been pioneered by the subscription-based gaming service GameClub as a way to offer a broader selection of classic gaming titles that were only playable by its members. Apple said this would allow it to review each gaming title separately. Though updated in response to address the growing number of cloud gaming services, Apple’s policy indicates that developers are allowed to offer a centralized app that offers its subscribers access to a gaming catalog, so long as each title within that catalog has its own, dedicated App Store listing. The company believes this system is compliant with Apple’s App Store rules, which were modified last year to be more permissive around gaming apps. The games will also require users to authenticate with their Netflix membership information in order to begin playing. Except now, users are directed to Apple’s App Store for the downloads, not Google Play. Netflix says it’s using a similar system with the launch of Netflix games on iPhone and iPad. Upon first launch, users would then sign into the game with their Netflix credentials. But to actually play the game, they would be directed to the Google Play Store to install the game on their device. With the Android launch, Netflix introduced a new “Games” tab within the app where users could browse the catalog and find a game they wanted to play. That is, they’re not streamed from the cloud, but actually installed to users’ phones or tablets directly from the App Store. The lineup, which includes two “Stranger Things” games and a few other casual gaming titles, will be delivered to iOS users the same way they are on Android. Today, the games are expanding to users on iOS. Last week, Netflix launched its debut lineup of mobile games to Android users globally.
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